EYEGLASS DIRECT BLOG

At first glance, looking at the sales page for Russell Brunson’s latest Internet product, Underachiever Secrets, one can be struck by the amount of hype and other dubious tactics used to promote this program. It’s enough to turn most people off in the beginning. But if you dig beneath this superficial surface, you will find that the information being offered is based on sound business practices that have stood the test of time while helping other aspiring entrepreneurs make their mark in online marketing and business.

To answer the question posed in the title to this review, no, the core information presented in Underachiever Secrets is not just marketing hyperbole. Nor is it a lie. Those who take the time to actually research and prepare their product for Internet marketing and who implement the information presented in this program can discover first hand the power of what is being taught. If you are a “take charge” type of person who enjoys thinking for himself, it’s likely you may find plenty of profitable ideas and strategies to choose from in this material.

That said, there are some drawbacks to the Underachiever Secrets material and software which may cross the line on marketing hyperbole, especially for the beginning student of Internet marketing. For one thing, this program has been criticized for being light on the actual specifics of putting together an effective promotion in terms of website creation and such.

For example, it’s uncertain how much users are taught about SEO (search engine optimization) and how to set up their websites for maximum exposure to capture free traffic from the search engines. While SEO procedures are not all that difficult to understand, it would be beneficial for novices to the business to be given some in-depth direction in this highly important area. There’s more to SEO than just choosing the right keywords and placing them in your article or on your website. You also have to know HOW to make that effective.

In many areas it’s almost as though Brunson assumes the reader already understands a great deal about online marketing, so he doesn’t go into the nuts-and-bolts details. As well, it often explains things using generalities. If you’re a beginner in the I.M. industry, you may wish to check out another of Brunson’s products (20 Minute Payday) which addresses these matters more fully.

If you are considering jumping into the Internet marketing arena to pursue the dream of financial well-being and owning your own business, but have no idea where to start, you would do well to seek out competent advice on how to go about building a successful Internet marketing business. This review reveals one such plan and advisor.

In this regard, successful Internet businessman and entrepreneur Russell Brunson has designed a program that will take even the greenest of Internet newbies and show them the ropes about how to build a viable Internet business using a time tested business model. There are no pie-in-the-sky promises in the 20 Minute Payday program. And you are not going to become filthy rich over night. If that’s what you’re looking for, you would do best to find one of the many “scam” programs being marketed currently to the I.M. crowd. And by “scam” I mean a program that teaches outdated and unrealistic material.

What Brunson teaches in 20 Minute Payday is based on sound business principles that have been proven to work over time in any business climate. You start by finding a niche where there is demand for a product. Once you’ve located a hot niche, you will need to produce a product to sell to that niche. And this is where Russell’s advice comes in handy. If you’ve heard the phrase “the money is in the list,” Russell will teach you how to grow your subscriber list, which then becomes the basis for your fledgling Internet business.

He takes the aspiring Internet entrepreneur by the hand and shows him how to find the hot markets where reliable products are in demand. Next he shows you how to create a product for which people will pay you money. And then he shows you exactly what steps to take in marketing that product using the Internet. There is a lot to learn here and a bit of work involved, but the prospective entrepreneur is given a first class education in Internet Marketing 101.

Once you have a product and a proven marketing mechanism set up, Russell shows you how to find and recruit joint venture (JV) partners to assist in selling this product for you. As any successful off-line business person knows, the more agents you have in the field selling your products, the more successful you can become. Just ask Mary Kay, the successful cosmetics direct retailer, or Amway, the successful home products company. What Russell teaches you is how to make these same ideas work for you online.